WHAT IS USER EXPERIENCE DESIGN?

 

User Experience Design (also referred to as UXD or UED) is the process of

increasing customer satisfaction and loyalty by focusing on the ease of use

as well as improving the overall pleasure in the interaction between the

customer and the product.  This implies that regardless of its medium,

UX Design encompasses any and all interactions between a potential or

active customer and a company. As a design process it could be applied to

anything cars, software as service, web development and so on.

Despite being a design term, its use since inception has been almost

entirely within the online or digital industry, possibly due to these industries

gaining momentum simultaneously at the time of the term's use.

The responsibilities of Hollywood Studios Online's UX Designer are

targeted at the development of online products, but the process

can be applied to anything:

Strategy and Content
Competitor Analysis
Customer Analysis
Product Structure and Strategy
Content Development

Wireframing and Prototyping
Wireframing
Prototyping
Testing and Iteration
Development Planning

Execution and Analytics
Coordination with UI Designer(s)
Coordination with Web Developer(s)
Tracking Goals and Integration
Analysis and Iteration

So part marketer, part designer, part project manager the UX role is complex,

challenging and multifaceted.

Ultimately the aim is to connect a company's business goals to user's needs

through a process of testing and refinement that satisfies both parties.

Call 1.877.509.0707 to learn more.